First Impression: L’Oreal Lash Paradise Mascara

I’m not the first to post about this.  In fact, I would assume I’m kind of late to the “game”, so to speak.  When I saw all the buzz about this mascara, namely the comparison to the Too Faced Better Than Sex {TFBS} mascara, I knew I had to try it. Y’all know about my beloved Maybelline mascara and my propensity to favour a drugstore buy over a high end alternative, so it was a natural fit for me to give this one a try.

 

This mascara purports to have a soft wavy bristle brush that holds a max formula for a dramatic volumizing charge.

 
Benefits include:

  • 200+ bristles catch every lash for a full fringe effect
  • Smooth glide formula provides silky volume in one extra black coat
  • Lashes are feathery soft to the touch  {I don’t agree – they’re kind of tough but I like this because it holds a curl better}
  • Women agreed: 91% saw intense and volumized lashes and 87% saw more beautiful lashes
  • +98% lengthening effect
  • Voluptuous volume and length
  • Soft wavy bristle brush
  • More black pigments

 

It comes {currently} in 4 colours, at least in Canada:

  • Washable Black
  • Washable Black Brown
  • Washable Blackest Black
  • Waterproof Blackest Black

 

I’m gonna cut to the chase:  this is the SHIT.  

Yes, it does all it claims to do and more. 

 

Can we also have a moment for the luxe packaging please?  Undeniably reminiscent of the TFBS tube, it feels and looks super high end.

 

 

 

TFBS

This packaging.  WOAH!

 

 

For my super straight lashes, it holds a curl all day without clumping or flaking or even transferring.   The formula {I bought the Blackest Black in the washable/regular formula, not waterproof} is drier, so a word of caution that you have to work fast.  You might not want to let this dry between coats to prevent the clumpy spider look, but that doesn’t take away from the sheer volume and length this puppy provides in one fell swoop.   I tend to let it dry simply out of habit and a simple brow comb does the trick to separate lashes and avoid spider legs.

 

The brush looks markedly like the TFBS as does the packaging, but does just the same job at half the price.  Lash Paradise currently retails for about $13.99 in Canada, though I’m quite sure if you watch for a sale or check out WalMart, you can save a few $$.

 


 

This is a MUST buy.  Don’t walk, run to your nearest drugstore and pick this up ASAP.

 

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